This concept emphasises the seamless transition from flight to ground transportation by showcasing the convenience of booking cabs during the flight via the Spice Screen app. The visuals for the campaign feature a car with airplane wings on the airport runway, symbolising the smooth transition from the sky to the road.
The campaign highlights the time-saving and hassle-free aspect of the service, showcasing how passengers can book their preferred cab while in the air, so it's ready and waiting for them upon arrival.
The concept aims to evoke a sense of convenience, efficiency, and stress-free travel experience. It showcases SpiceJet as a travel partner that goes beyond the flight itself, offering a complete end-to-end solution for travellers. The campaign highlights the benefits of booking cabs in advance, such as avoiding long wait times, ensuring a comfortable and timely arrival at the destination, and enhancing overall travel convenience.
